December 11, 2017

Jackie Wright's Profile

"When I take on any job, my goal is to empower an organization to tell its stories with passion through media and public engagement. I work with an organization to ensure that staff members no longer feel helpless before the media. I show people how to harness their power."

Jackie Wright is the president of Wright Enterprises, a full service public relations firm serving the corporate, non-profit and government sectors nationally and internationally.  A seasoned media and public relations professional, Wright has 20 years of media experience, including more than a decade of award-winning journalism experience in radio, television a print and Internet communications. She is a filmmaker and graduate of the University of Georgia's Henry W. Grady School of Journalism, home of the prestigious George Foster Peabody Awards.  

Prior to launching her own business, Wright served as Public Affairs Manager for CW Bay Area (a duopoly with CBS), where she was responsible for public and community relations; as Executive Director, Office of Public Engagement and Information, for the San Francisco Unified School District; and as Executive Director, San Francisco County, for the American Red Cross.

During a time of high visibility and national media scrutiny for the San Francisco Unified School District, Wright developed the crisis communication plan and set up systems to handle the 9-11-2001 Crisis and the high volume media calls over a five month period from local, national and international media about the controversial Edison Charter School. Wright successfully worked with staff to maintain a consistent message of the District's concern for the "well being of all students" as the charter school through deliberation by the local board of education transferred to the State. Aside from the media focus on controversy, Wright strategically improved the District's website to give an overall balanced look at the District's operations. In addition, Wright developed the communication plan for the District's new academic plan "Excellence For All" which was rolled-out over a 30 day period with attendance at meetings of over 3,000 people resulting in written input from 2,500 people. The written feedback was used to improve the plan, which was filed in U.S. Federal Court and approved. The communication plan was presented at a national association of education public relations directors in Minneapolis as an example of a successful education communication campaign.

While at the American Red Cross, Wright was a member of the Executive Management Team of the Bay Area Chapter, serving as Executive Officer for San Francisco County. She worked her way through the ranks from a Media Relations Associate to the Director of Special Events to ultimately, San Francisco County Executive Officer. In addition to her leadership as an Executive Officer responsible for budget development and management, program oversight, fund-raising, board development, government relations interfacing with city, state, and national politicians, and community relations, Wright served on the elite National Red Cross Headquarters' Rapid Response Team. As a member of the team, Wright worked during major national disasters responding to national media and managed International Services news.

Media training, media and communication plans, community outreach, government relations, international business relations, social media, cause related marketing and fundraising provide the foundation of Wright's expertise. Organizations that have benefited from her skills include the CBS Television, Macy's, The California Black Chamber of Commerce, San Francisco Black Film Festival, Oakland International Film Festival, International Media TV, United Way, San Francisco State University, SF Conservation Corps, the American Red Cross, WNGC Radio Station, WXAG Radio Station, KALW Radio Station, the Lorraine Hansberry Theatre, American Women in Radio and Television (Wright created the Belva Davis Diversity Scholarship) and Leadership San Francisco.   Website: www.wrightnow.biz articles display Wright's involvement with the community as a community trustee, a concept taught by the San Francisco Chamber of Commerce's Leadership San Francisco Program. 


Contact information: jackiewright@wrightnow.biz; 415 525.0410

Wright Enterprises "Don't Sell Your Soul for a Rand" on CNBC Africa
 
(Click Image or Link: http://www.cnbcafrica.com/video/?bctid=5204871914001 to see interview.)
San Francisco-San Francisco based Wright Enterprises was a delegate on the recent historic California Black Chamber of Commerce Trade Mission to South Africa during the inaugural Essence Durban Festival. The trade mission was the concept of Vee Govender & Associates of Durban, South Africa and Roland Washington of San Francisco.
 
Jackie Wright, president of Wright Enterprises, spoke with CNBC Africa "Closing Bell" Host Gugulethu Cele after the panel she moderated: "Sustainable Economic Growth and Wealth Redistribution" at the Essence Festival Durban Business Conference in November 2016.  Day one of the Essence Durban Festival, Wright spoke on that panel with Aubry Stone of Sacramento, President,  California Black Chamber of Commerce & Board Member of the U.S. Black Chambers, Inc.;Ron Busby of Washington, D.C., originally from Oakland, President U.S. Black Chambers, Inc.; Ipeleng Mkhari, Founder & CEO Motseng Investment Holdings of Johannesburg, discussing "Sustainable Economic Growth and Wealth Redistribution" at the Essence Festival Durban Business Conference.  More details of the historic trade mission to come in days ahead including philanthropic opportunities such as the fascinating Mazisi Museum & Foundation and the Malibongwe Service Center that touts a senior soccer team.  As Andre Cantor would sing out...Goooaaalll!
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