FOR IMMEDIATE RELEASE                                                                    

CONTACT:  DIANE GREEN
 415-239-3224
 drgreen@ccsf.edu
 
    
San Francisco-Students from CCSF's Advanced Image Consulting class have partnered with clients from Goodwill's Transitional Employment Program in a 3 month long project to provide prospective job candidates with a professional look that will enhance their job seeking skills and boost their self image.   A private presentation of the makeovers will take place on Monday, May 12, 2008 from 6-8 pm at Goodwill Industries, 1500 Mission St. in San Francisco. 
 
Under the guidance of instructor Kelly Armstrong and industry experts Donna Fujii of Donna Fujii Institute, Colleen Abrie of Concepts in Style,  Sylvia Montgomery of Best Impressions and Paula Mattisonsierra of Maximum Mama Maternity, 12 image consulting students are paired with 12 Goodwill Transitional Employment clients  to create a basic wardrobe plan appropriate for business, casual and evening by using clothing provided by the Goodwill.
 
"With the help of a mini-grant from Family & Consumer Sciences,  the students will have a budget giving them real life, hands-on experience working with clients," says image consulting instructor Kelly Armstrong.  The Goodwill has agreed to donate $100 vouchers for each client which will be matched with the mini-grant.  The $200 vouchers will allow students and their clients to shop at any Goodwill location in the Bay Area.  To complete  their look, each client will have  individual hairstyling and grooming  done by Tereza Iniquez of Shapes Studio and Letisha  at Level 4; makeup by Nicole Caldwell of Just Glam; and custom tailoring and alterations by Jeanne Wong of Galleria Tailors.  These experts will be on hand for last minute touch ups on May 12th when students and clients do their makeover presentations.  Jeff Kronik of II Massimo Cafe Lounge will provide food and refreshments.
 
Troy Henry, Goodwill's Senior Business Relations Manager, has helped facilitate this service learning partnership along with his staff which includes Edward Nolen, Diane Yeaton, Khary  Ewell, and Rebekah Batcharie Reali.  Henry is very positive about the image makeovers and the effect it will have on his clients. "This will give them the opportunity to build their self-esteem and develop the ability to identify what type of attire is appropriate for work. Their wardrobe choices will also reflect their personal sense of style and comfort level."
 
Service learning is defined as a teaching and learning strategy that integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, and strengthen communities.  It promotes learning through active participation in service experiences, provides structured time for students to reflect by thinking, discussing and/or writing about their service experience, provides an opportunity for students to use skills and knowledge in real-life situations and fosters a sense of caring for others.
 
Advanced Image Consulting provides knowledge and skills in the preparation of becoming an image consultant.  Emphasis is placed on techniques of wardrobe planning and consultation, public relations, marketing and business operation for starting an image consulting business.
 
Goodwill's Transitional Employment Program (TEP) is a seven-month on-the-job training program that assists people with multiple employment barriers and enables them to build careers skills and gain employment.

Kelly Armstrong can be contacted at imagemaker86@hotmail.com.